SUMMER 2026
The new Summer clothing range is here!
Built for hot days, harsh sun and long sessions on the water. Featuring lightweight fishing shirts, UPF 50+ protection, breathable performance fabrics and fresh new everyday styles, this range is made to keep you cool, comfortable and ready for whatever the day brings. New fits. New colours. Your summer lineup starts here.
Instant action. Deadly realism.
NEW TIDELINE SHRIMP PRO
Pre-rigged and ready to fish, the new TIDELINE SHRIMP comes alive with the slightest twitch, sending its legs kicking and tail flicking with lifelike movement. Built tough with Titan-RX™ TPE, loaded with Tracer Scent and finished with Reactor-UV and a quality BKK hook, it’s ready to get eaten straight from the pack.
Click below to shop the new Tideline Shrimp.
NEW MADSCAD AUTOTUNE
The next generation of MADSCAD has arrived.
A legendary fish-catching profile, re-engineered for modern saltwater casting...Now with AUTOTUNE technology, new sizes and upgraded colours for effortless sub-surface S-swimming action and consistent performance across every retrieve.
REEF & REDS
BUILT FOR THE REEF
The winter reef season is here. Longer weather windows and productive offshore conditions create prime opportunities to target Coral Trout, Nannygai, Red Emperor and more.
Explore the proven lures, jigs, soft plastics and braid designed to help you fish deeper and stay in the strike zone longer.
TOTAL BEACH COVERAGE
Beach casting is all about covering water and fishing with purpose.
Discover the lures, techniques and tactics you need to work every zone, find fish faster and get better results every session.
WINTER CLOTHING SALE
Winter’s winding down. The savings are heating up.
With the colder months nearing their end, now’s the time to gear up for less. Shop our winter apparel sale and save on layers built for cold mornings, windy runs and long days outdoors.
From the boat ramp to the campfire, grab your winter favourites before they’re gone.
Bundles
SOFT PLASTICS
SOFT VIBE LURES
DTX Minnow
Stainless Tools
STORAGE
Rods Range
Short Film Experience
